In the interim, Apple moved operations to a storefront directly behind the glass cube, a former FAO Schwarz retail space. January 20th: 2017 began with the temporary closure of Apple’s iconic Fifth Avenue store in New York City for significant renovations. These new stores have been described by Angela Ahrendts as “Town Squares,” and they do indeed feel more open – and more luxurious too. Gone is the traditional Genius Bar and gigantic glowing Apple logos, replaced with more subtle branding and massive displays bordering “ Genius Groves” used during Today At Apple events. Heavily borrowing from the architecture of Apple Park, new Apple stores feature brighter, taller ceilings, terrazzo flooring, ambient “True Tone” ceiling lights, and stone walls and facades in favor of the former stainless steel sheeting. Since then, Apple has swiftly and methodically begun to remodel or replace each and every one of their retail locations with a consistent design language.
First previewed and later rolled out in 2015, the company’s new retail architecture style was directly influenced by design chief Jony Ive. As the calendar comes to a close, let’s take a look at every store location opened under the guidance of Apple’s retail chief Angela Ahrendts.Īpple stores in 2017 could be described as taller, brighter, and more open. 2017 was an incredibly active year for Apple retail, as the company’s refreshed store design continued its rollout across the world.
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